This is who I am

I was born in Venezuela where there is a particular standard of beauty. People there take pride in, and feel empowered by looking good every day when they leave the house.

I grew up thinking that our hair is one of our most beautiful assets. If my hair looks healthy and beautiful I feel more confident. If my hair is unhealthy or damaged that means a bad day for me. That's why I decided to create simple, organic, and effective hair care products. Yes I know there are tons of natural hair care options out there, but I also believe the more we create and use sustainable, responsible products, the more we can improve our lives and the planet.